beta

Right now we’re in private beta, and we’re only giving invites to the cool kids. I’m afraid that you weren’t cool enough to make the cut. I’m kidding, I’m kidding!

The big change today is that we are also issuing invites to existing users. The people who have been using Shizzow during week 1 of the private beta will now have a couple of invites that they can use to invite other friends. We are still asking everyone to limit the invitations to people in the Portland Metro area (remember that Shizzow is only valuable when you can find other people nearby to hang out with). We will do some careful scalability testing while people hand out these additional invites to decide how we want to proceed with future invites. If you live near Portland and don’t have an invite yet, you can hit up a friend to get one.

There are a couple of things to keep in mind right now about Shizzow:

• We are bootstrapped with no outside funding or revenue sources, so we can’t throw more servers at Shizzow if we overload it with too many people.
• It is currently a side project. In other words, we all have full-time jobs that pay the rent, so we can’t always devote as much time as we would like to Shizzow

We had to make a few hard choices about how we wanted to run the beta.

• Portland-only: We are limiting beta invites to people residing in Portland, Oregon for the first wave of the private beta. Since Shizzow is all about using technology to help people connect and meet up in the real world, physical location is very relevant to how people use the site. We needed to build a critical mass of people in one location, and for selfish reasons, we decided to select Portland. We will open it up to people in other locations soon.
• Few Participants: We don’t want to be the next Twitter fail whale parody site. We are starting with a small number of members ~300 and then plan to gradually add a few more people at a time to test our scalability. The initial set of members was selected out of the people that we see out and about getting together with others on a regular basis at a variety of local Portland meet-ups.

Next steps for the Shizzow Beta:

• A bunch of scalability testing
• Begin inviting more Portland peeps
• Expand focus to a couple more cities
• Get out of beta, and open it up to the anyone who wants to participate

We’re not evil monsters. If all of your friends are using Shizzow, and you were somehow missed on the invite list, you can enter the appeal process (2 forms of ID, stack of paperwork, first born, etc.) OK, kidding again; lighten up people. Seriously, just find me at one of the many local Portland events that I attend or email me, and tell me your story. I will get you an invite as soon I can. Your other option is to find a friend who has a few invites left and convince them that you are cool enough to join Shizzow.

We’ve noticed a little bit of confusion around the term “Shout” on Shizzow, so I wanted to take a little time to clarify the action and talk about how that term came to be.

We use the term “Shout” to signify the declaration of your location on Shizzow. The basic idea is that when you find the Place that you are currently at on Shizzow, say Green Dragon, you will Shout or Shout Out (we Shizzowers jokingly call it a Shizzout) to all of your friends that you are currently at Green Dragon. All of the friends who are “Listening” to you, are really listening specifically for your Shouts through Shizzow and will be notified of your current location every time that you shout.  In a data sense, a Shout connects a Person to a Place at a specific time, so make sure you navigate to the place page for your current location, or locate your current location in the search results, before clicking Shout, otherwise you’ll Shout from a Place that you’re really not at.

Back when we first began development, we had a hard time finding verbs to signify the actions that took place on Shizzow. We instinctively began using Twitter’s “follow” vocabulary, but we quickly found that to be a really creepy verb to use when discussing people and their locations. We also explored using Facebook’s “friend” vocabulary, but when we began talking privacy, friending a person who may not necessarily want to be your friend back really starts to create an awkward user story. So, when we started playing with the term “Shout”, it seemed like a stalker-free term that would make a really good fit for declaring one’s location.

We’re currently looking at ways to clarify the term and make the user exprience a bit more friendly when you first sign up with Shizzow. If you have any ideas for us, please let us know through Get Satisfaction.

Hey, my name is Ryan, and I’d like to introduce you to Shizzow. Shizzow is a location-based social networking web service that we built with the goal of helping you build quality relationships through face-to-face interaction. Shizzow provides the technology for you to notify your friends of your location, with as little effort as possible, so you can spend more time hanging out with your peeps and less time trying to coordinate bringing them together through phone, email, SMS and IM.

Let me give a quick example for context… Let’s say that right after work I decide to enjoy happy hour at the restaurant Clarklewis. Once I arrive, I can use Shizzow to “shout out” from my current location. All of my Shizzow friends will receive a notification via email, SMS or IM that says, “Ryan is at Clarklewis”. I can also add a message to customize my status, “Ryan is at Clarklewis - ‘Drinking a refreshing mojito - come and join me!’ ” Now all of my friends know where to find me!

Each member of the Shizzow crew has a full-time job outside of Shizzow, and it’s taken a ton of sweat equity and sleep-deprived nights to bring Shizzow to fruition. But because we’ve believed in our vision and believed in the idea of bringing friends and like-minded people together, the sacrifices we’ve made have not seemed like work but instead like… something we simply had to do. And now, 10 months and tens of thousands of lines of code later, we’re ready to send out the first batch of invites for Shizzow’s private beta.

Along the way, we’ve developed a few tenets that I’d like to share with you:

1. Simplicity. With most features on our website we offer 2 settings: On or Off. We figure that you either want another person to know your exact location, or you don’t want that person to know your location at all. Rather than make you customize 7 different relationship settings for each of your friends, or choose from 6 different location specificity levels for sharing your location, we’re going to make it easy and straight-forward to interact with our service.

2. Community. The entire premise behind Shizzow is for you to get away from your computer screen and virtual relationships, and instead to clink pint glasses with your peeps at happy hour, or to stare dreamy-eyed over a steaming cappuccino into your sweetie’s eyes at the coffee shop. We won’t create gimmicky ways for you to remain on the Shizzow website; we want you to spend as little time interacting with Shizzow as possible, which will grant you more time with the people you care about.

3. Trust. Let’s be frank here: Shizzow is a location-based service that allows you to share your exact location with your friends or the rest of the world. With each line of code we write, we know we have to secure your location information and provide you with the tools to prevent creepy people from finding you. We don’t have a monolithic corporation behind our organization scheming to play Big Brother on you, and at any time, you can find me, look me in the eyes and talk to me about your privacy concerns. My ears are always open.

We’re über-jazzed that we finally get to share our vision with you, and hope you find that Shizzow enables you to live a better life, a life that’s full of meaningful, quality relationships.

Shizzow!

- Ryan and the Shizzow Crew

On Monday, we will be making an announcement about the private beta for Shizzow! A couple hundred lucky Portlanders will receive invites to try Shizzow. Keep an eye on this blog for more details next week.

You can also follow us on Twitter for additional updates from Shizzow.