We’ve been getting a few questions about how Shizzow is different from our competitors. I don’t want to turn this into a competitor bashing session, so I’ll just focus on what we think we do really well.
Shizzow is laser-focused on helping people find and meet up with their friends in the real world. We don’t worry about trying to replace Twitter, Flickr, or other services; we just try to find ways for people to connect for dinner, drinks, work sessions, and more. Here are a few specific ways that we accomplish this single mission:
Focus on places, not addresses
On Shizzow, we focus on places. Broadcasting my location as Portland, OR doesn’t really help my friends find me to hang out. My close friends probably know that I am in Portland, so Shizzow focuses on a specific place, Urban Grind Coffeehouse for example. Addresses are also problematic, since our human brains don’t usually do a reverse lookup from address to location. I may know exactly where the Green Dragon is located, but when I see that Sam is at 928 SE 9th Ave my puny human brain may not associate that address with the Green Dragon. Shizzow, on the other hand, alerts me with a message that “sam shouted from the Green Dragon”.
You supply the place name, and we find the address along with other important information for you. Tags are just one piece of information displayed on the place page, and we also encourage you to add additional tags to these places. Any user can add a tag to a place, which is then shared by all of the other users to make it easy to find somewhere nearby with wifi, coffee, beer, or whatever your passion is.
Find people nearby
My favorite feature, and the one that I find the most valuable, is the ability to see people who are currently at places near your location, which you can view as a list or on a map. While sitting here at the Green Dragon, I can see people who are at work nearby or at other pubs in the area. It’s a great way to find and meet up with friends in the area.
Context is important
It seems like too many applications focus on either the location (data) or the context without a really great tie between the two. I publish that I am at the Peruvian restaurant, Andina. Does this mean that I’m having a romantic dinner with my sweetheart, or am I in the bar wishing someone would join me for a drink? We give people the option to shout with a message to give their friends some additional context about what they are doing at any given location. I’ll have a post with more details on this topic of location vs. context soon.
It’s all about the people
Shizzow is about 2 things: places (which we already talked about) and people. Again, our focus is on connecting people with each other in physical places, so we make sure that we make it easy to find your friends. Most areas of the site allow you to separately view your friends (those you are listening to) and also view everyone.
We’re always open to your thoughts on how we can make Shizzow a better service and help you connect with your friends. Let us know what ideas you might have at Get Satisfaction.
UPDATE 8/15/08:
Audrey Eschright, a Portlander and location guru, does a very nice job of comparing a bunch of location services in a recent blog post: Location Sharing Options. As a bonus, since she isn’t affiliated with Shizzow other than being in the private beta program, she can be objective about the differences.